It is one thing to boost your social media, it is another thing to track the effect of the boost on your page or goal. Here are somethings to know while tracking your social media boost.
Set clear objectives.
Before you start tracking, it is important that you define a clear objective of what you want to achieve with the boost. Do you want to drive sales, increase brand awareness or generate leads (reach, conversation, traffic and engagements). Depending on your objectives you will have to choose metrics and indicators that reflects your success. For example if your goal is to generate leads, you might want to track metrics such as leads, cost per lead. But your goal is to track brand awareness, you might want to track metrics such as followers, reach etc.
Choose your platforms
After you must have set your objectives, the next step is to choose a suitable platform that suits you. The thing is you don’t need to be in all platform but you must be in the platform that helps you achieve your goal and objectives. Each platform has its own unique features. For example if your target audience is youth, you might want to go for TikTok, Instagram and Facebook but, if your main target is professionals then LinkedIn is the best platform for you.
Use analytic tools
Each platform you select has its specific analytic tools you can use to track your performance. This could be native or third party analytic tool. Example of a native tool is Facebook/Instagram insight, Twitter analytics, linkedIn page analytics, etc. An example of a third party is Google analytics or Hootsuites to integrate data across different platforms, creates custom reports, set up goals and benchmark.
Monitor your metric
Using the above listed tools helps you to monitor your metric and see how it changes overtime. Your metric includes likes, shares, comment, conversation, clicks, views, etc. monitor and respond to comments and messages on your boosted boost. This can be done daily, weekly or monthly and compare them with your previous results, goals and competitors. This will help you identify what is working and what is not and it will also enable you make a better decision.
Make adjustment.
Monitoring your metric will enable adjust your strategy and improve performance where necessary. Making adjustment may include changing your content types i.e trying different contents such videos, images and see the one that generates more engagements. It can also me changing posting time and frequency. With all these you get to make informed decision by dedicating more time to the platforms that helps your reach your goals and reduce or stop those that doesn’t help reach your goal.
To use our services visit fujest.com