As a business owner, whether you are just starting up or you have been in business for years, it is very important that you have a business account. In this modern world business now run well with social media. There’s no business that doesn’t sell on social media and social media helps your business to sell faster than normal. It also gives the advantage of bringing your business to others who may not be aware of the existence your business. Do not be confused on how to choose the right platform for your business. Just relax and let us walk you through it.
While you may be considering being on social media, choosing the right platform is paramount to your success. There are different social media platforms and all of these works differently and as such you must learn to consider some factors before choosing any. In this blog post I will be sharing some factors you should consider in other to choose the right platform for your business.
Factors to consider when choosing a social media platform
Accessing your business goals
Accessing business goals is the first thing to consider before choosing the right platform for your business. It is important you write down what you intend to achieve with that platform. The major goal of every business to make sales. After you must have accessed your business goals, then you will need to know your target audience. Your target audience are those who need your products or services.
Content format
This has to do with the kind of content you will be creating for your audience. It could be graphics, videos, reels etc. understand what you audience enjoy and do that often for them. This will make they anticipate your post.
Encourage your audience to always share your post to their friends. The truth is some of your audience may not buy your post but just a simple share from them can project you to a potential customer
Choose most used platform
Choose a platform that is most used or visited by your target audience. If your brand deals with physical products you may consider using Facebook and Instagram. According to research, Facebook is the most used Social media world wide With 3.06 billion monthly active users, that means 37 percent of the world’s population uses Facebook at least once per month followed by Youtube, Then Instagram and Tiktok. If you can, it be advisable you utilize them all but build your strength in the one that has more of your audience.
Consider your budgets
After you must have accessed the above listed factor, you may need to look into your budget. What amount do you have at hand that you want to use to push your business online? Do you intend to run your page yourself or you want to employ a social media manager, graphics designer, video editor, etc. or you may want to manage it yourself.
From the above listed factors I guess you have been able to make a choice on the right platform to use for your business growth.
You can also read How to drive traffic to your page