It is normal that you do what you enjoy doing and do it well, it is also another thing to monetize that which you are doing. Whether you are running a website or a social media page, driving traffic to your page is very important. Without it your page will not grow to popularity. When you drive traffic to your page that is when you tend to enjoy the monetary aspect of anything you do online. So many people are confused as to what they need to do to drive traffic to their page. In this blog post we will be talking on some few things you must do to drive traffic to your page.
Create shareable content
In as much as you want to just create content on your website or page, it is good you create a shareable one. A content that your audience can easily reference to and share to others is the best. Let your content be one that is exciting, knowledgeable and relevant to your audience such that they can easily share or tag their friends to view it. Try as much as possible to come up with content that will attract your target audience to your page or website. Tools like Blogs Idea Generator can help you here. Also creating topics that creates controversy among your audiences is key to increase engagement.
Optimize your content with keywords
After creating sharable content you should try as much as you can to optimize you’re your content using the right keywords. This is called Search Engine Optimization (SEO) in blogging. Using all possible search terms/keywords people can use to identify your website or page helps to drive more traffic to your website. In Google Analytics, you can view what terms your website visitors have used to find you in the past and use those keywords to help you optimize your website content. In social media it can be relative to the use of hashtags, as this are keywords that makes your post visible to a wider audience.
Backlinks/Interlinking
For you to drive traffic to your website or page you must rank high on search engine. For you to rank high on search engine, you must acquire quality backlinks. The more quality backlinks you obtain, the higher you rank in search engine. What then are backlinks? Backlinks, Inbound links are links on other websites that go back to a specific page/post on your own site. Backlinks helps to drive traffic to your websites by boosting ranking and driving referral traffic. If websites with high quality link to your site, it gives you more credibility.
Interlinks are links to other pages/posts on your websites. Interlinking helps to keep a reader on your page by referring to other post on your websites.
Run promotions/ads
Ads are designed to drive traffic to a website or campaign-specific landing page. This types of ads can also be called digital or banner ads. They are placed on websites or blogs to reach a specific audience. Running promotion/ads for your website or page will help to attract more traffic. Social media platforms like Facebook, Instagram, Twitter, and Youtube also run ads and promotion for her users.
Leverage Emails
When you open your emails most times, you tend to see messages from websites or companies you have registered on sending you message with links to their sites. It is now very common to the extent that most platforms verify their users through emails. When you do this you drive traffic to those websites or pages. You can leverage emails using email newsletters and promotional emails. Email newsletter will guide audience to your websites to read articles or blogs while promotional emails on the other hand highlights sales of commodity (digital or physical).
Use Influencers
The place of influencers cannot be overemphasized. When you leverage the use of influencers who have a lot of followers on your page or your websites these people tend to drive traffic to your page too.
Post regularly
After you have gotten the attention of your audience, the other most important way to keep them is to always post regularly. Be consistent with your post. Give them new posts at regularly intervals. Let them always look forward to your post else they may look somewhere else because social media is a competition.
Conclusion
As one who has or looks forward to having a strong online presence, when you apply the above listed steps, within a short period of time you will observe a difference in your audience traffic to your page.
You can also read How to Get Customers By Social Media Advertising