TikTok is a social media platform that helps users create, watch and share short form videos online. The app is used by young people as an outlet to express themselves and showcase their talents. Then comes the question How can you market your brand on TikTok?
In just a few years, TikTok has grown from a quirky video-sharing app into one of the most powerful platforms for social media marketing. With over a billion active users globally, TikTok’s dynamic and creative nature offers businesses an opportunity to reach and engage with their audience in new and unique ways. In this blog post we will be discussing how to market your brand effectively on TikTok.
Why you should use TikTok for your marketing
Large number of users
As the fastest growing platform with more and more users downloading and actively using the platform each year Tiktok has 1.04 billion monthly active users worldwide. Leveraging on the platform for marketing your brand will boost your business visibility.
High Engagement
If you want high engagement then you should choose TikTok. TikTok users are known for their high engagement, spending an average of 52 minutes daily on the app.
Algorithm Advantage
TikTok’s algorithm works by analyzing thousands of signals by a user to determine what kind of content they most want to see. These signals things like likes, comments, follows, and how long they spend on a particular video determine what videos appear on their ‘For You Page and in what order.
Creative Freedom
The platform’s fun, informal tone allows brands to experiment with creative and authentic storytelling that doesn’t always feel like advertising.
You can also read Grow Your TikTok Using Fujest: Step-by-Step Guide
How to market your brand on TikTok
Create a TikTok Business Account
The first step to marketing your brand effectively on TikTok is creating a business account. To access TikTok’s full suite of tools for brands, such as advertising and analytics, switch to a Business Account. This free feature provides insights into your audience’s demographics, popular content, and peak activity times, making it easier to tailor your content for maximum reach.
Know your target Audience
TikTok’s users are usually young, with a strong presence of Gen Z and Millennials. However, the platform’s reach is expanding to older audiences as well. Use TikTok’s built-in analytics to understand your audience’s demographics, interests, and behaviors.
Leverage TikTok Trends
TikTok’s trending sounds, challenges, and hashtags are key elements that can amplify your brand’s reach. However, not every trend will align with your brand’s message. Choose trends that resonate with your brand’s voice and audience, and find creative ways to incorporate them.
Focus on Storytelling Over Selling
Social media users engage best with content that feels genuine and entertaining, rather than overly promotional. People wants to see testimonies on your page, they want to see reviews from other people. Instead of pushing your product or service directly, use storytelling to build a connection with your audience. As much as you want to promote your product and services share customer stories and testimonials. You can also do behind-the-scenes content to humanize your brand.
Use Hashtags
The role of hashtags cannot be overemphasized as it helps categorize your content and make it more discoverable to users interested in those topics. Use a mix of trending hashtags, brand-specific hashtags, and industry-related ones. You can search for hashtags online or use the one provided by the platform. Some common hashtags you may want to try out #viral, #fyp #viralvideos etc.
Collaborate with TikTok Influencers
Influencers play a huge role in social media space, and their content often feels more organic to users than traditional brand ads. Influencers have a way of pulling the crowd with little effort because they’ve gained the trust and loyalty of their audience. Partner with influencers whose audience aligns with your brand to reach a wider and more engaged audience.
Engage with Your Audience
Interacting with your audience is a very important of TikTok’s culture. Respond to comments on your posts, engage with other content creators, and participate in challenges or duets related to your industry. Engaging with your audience in real time shows that your brand is approachable and authentic.