What is Facebook Analytics?
Facebook Analytics is an updated social media tool that groups all your Facebook posts and gives a complete picture of how users interact with the posts over time. This data provides insights into your audience, content effectiveness, your Page performance and the overall impact of your marketing efforts.
Reviewing your Analytics always helps you develop effective social media strategy.
Why Use Facebook Analytics?
1. It helps you monitor your marketing performance
Creating and posting content is good but monitoring the effects of the contents on your sales is of utmost importance. Using the Facebook analytics to monitor your performance will enable you adjust your marketing strategy and explore new ones. By so doing you are able to adopt the strategy that meet your marketing target.
2. Track your Facebook post performance
Along with your overall Facebook Page analytics, it’s important to review the performance of each posts. Looking at metrics like reach and engagement for individual posts will help you determine which posts resonate best with your audience. Once you know which posts worked, focus on creating more of such contents.
3. It helps you Analyze your competitors
If you are using Meta Business Suite you can find your page analytics in Meta Business Suite, which can provide you with a wealth of information, but it’s a good idea to start your analysis by looking at your competitors. Social Media Competitive Analysis is necessary to understand what content interests your target customers. Facebook analytics enable you to see what others are doing (for better or worse) and how you can use it for your strategy.
How to use Facebook Analytics
To use Facebook Analytics, you can:
- Go to your Facebook Business page
- Click Professional Dashboard in the left menu
- Expand the Insights drop-down menu
- View the main Insights dashboard
You can also access Facebook Analytics by:
- Clicking See dashboard from your Page
- Clicking Insights in the All Tools hamburger menu in Meta Business Suite
- Clicking Insights, then Audience in the left-hand menu in Meta Business Suite
How to use Fujest to boost your analytics
- Sign up or log in to Fujest.
If you don’t have an already existing account create one by clicking on the sign up or login with your username and password.
- Fund your account
Use the available payment gateway to fund your account.
- Click on the new order
After signing in, you’ll be taken to the “New Order” page. Here, you’ll see different categories and services to choose from, along with fields for links, quantity, and charges. This is where you make your selections. Then place your order.
- Provide your Facebook handle
- Track Your Results
After placing your order, keep an eye on your Facebook analytics to track the results. This will help you see how your engagement has increased. As your account grows, you can tweak your strategy to keep building on your progress.