Are you a business owner who wants to promote her business on Instagram in 2025? Here are top 5 most important Instagram Metric you need for 2025.
Reach rate
Reach is an Instagram metric that tells you the number of people who have actually seen your post. You can check your reach by clicking on “accounts reached” in the overview. This is different from impressions, which measure the number of times your Instagram post has been viewed.
If the same person sees your message three times, that will be considered three impressions. But each user is only counted once in reach, making it a more accurate way to measure how many people have seen your content.
Follower growth rate
This is much your follower count has increased or decreased over a period of time. This important metric shows you how well your Instagram content strategy is going and whether your target audience is engaged with your brand.
Your follower growth rate is a good indicator of whether your Instagram marketing campaigns are working. If you’re seeing a steady increase in followers, new people will likely discover and engage with your content. While the exact number of followers you have is less important, the rate at which that number changes is a good metric to track in 2025.
Engagement rate
Engagement rate is a percentage that measures how many engagements you generate compared to the total number of impressions. Impressions is the number of times your Instagram post is viewed by a user. The higher this number is, the better. Engagement rates are a better indicator of how well you’re doing than follower counts. There are two types of engagements
Engagement by Followers and engagement by reach.
This Instagram engagement by follower metric measures the average number of times each of your followers engages with your content. To calculate engagements by followers, just take the total number of engagements on your account (likes, comments, shares, and reposts) and divide it by the total number of followers you have. Then, multiply that number by 100 to get a percentage.
Engagement rate by reach shows you the percentage of people who saw your content and engaged with it in some way. To calculate engagement rate by reach, divide your total engagement rate by the number of followers your content reached. Then, multiply that number by 100 to get a percentage.
Google Analytics
If you are a business owner with brands or websites you can track how many people visit your website from Instagram by using Google Analytics. Go to Reports → Acquisition → Traffic Acquisition. Then, check out the Organic Social metrics.
External link taps on posts
Each post has an individual insights and individual post insights on Instagram can now show you how many external link taps a post brought in. For example, if you’re promoting a new product using a brand new type of content, you can compare how this post performed against a similar post where you told people to click the link in your bio.
You might also learn what types of products are most effective at moving customers from your social channels to your online store. Or, maybe you’ll find out that your Instagram followers are more likely to click the link in a product preview post than a lifestyle shot.
To find external link tap metrics, follow these steps:
- Go to Insights on your profile.
- Choose Content.
- Click the feed post you want to track link taps for.
- Scroll down until you see the Profile activity tab.
- Then, find the External link taps number for your specific post below.
Instagram Insight
As an account owner on Instagram, you can also track website clicks from Instagram using Instagram Insights. How do you do this you may ask. Below are the steps to follow:
- Go to your Instagram profile, and click on the three lines in the top right-hand corner.
- Select Insights.
- Then, choose Accounts reached and scroll to the bottom to see External link taps.
If you have your website linked in your Instagram bio, you’ll be able to track traffic to it here.
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