The role of hashtag in boosting social media visibility

A hashtag is a word or phrase preceded by the symbols (#) used on social media and applications. It is used to categorize content and make it discoverable to a broader audience. Adding hashtags to a digital content helps to identify it as concerning a specific topic. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter, Instagram as a form of user-generated tagging that enables people to search for topics or join conversation related to a topic or theme. Hashtags play a lot of role in enabling social media visibility. Below are some of the importance or role hashtags play in boosting your social media visibility.

It makes your post visible

The visibility of your post to people depends largely on the hashtags used. Hashtags are important on social media as they enable your content to be found by the right people. Using relevant hashtags helps give context to your content and drives traffic so that you can boost views, likes, follower and shares. The most important thing here is finding the right hashtags that match your content and appeals to your audience. For example, if your brand is about food, you must make use of trending hashtags that relates to food. You cannot have a brand for food and be using hashtags that relates to boutique or comedy. This does not follow. Using the right hashtags can put you in front of your target audience even though they have not connected with you before.

It drives engagement

Hashtags help attract a targeted audience who are genuinely interested in the content you’re sharing. This leads to higher engagement rates as users are more likely to like, comment, and share posts that align with their interests.  Engaging with your audience can help build relationship with your followers and build a sense of community around your brand. Using hashtags also helps your followers to share your contents with their followers, this helps to further broaden your engagement and reach.

Build brand awareness

Using hashtags on social media can help you build your brand awareness. Hashtags are effective for promoting marketing campaigns. A unique campaign hashtag can help track the success of the campaign, aggregate related content, and boost overall visibility.

Ways to effectively use hashtags

Research and select hashtags relevant to your post.

Before you use a hashtags make sure to have done a proper research on the hashtags that suites your content and audience. Tools like Hashtagify, RiteTag, and the native search functions of social media platforms can help you find popular and trending hashtags in your niche.

Create unique hashtags

Developing unique hashtags for your brand or campaign can help track engagement and encourage users to participate. Ensure these hashtags are easy to remember and spell to maximize their use.

Use popular and niche hashtags

A combination of popular and niche hashtags helps to reach your audience very quickly. While Popular hashtags have a larger audience but more competition, while niche hashtags target a more specific audience with less competition.

Limit the number of hashtags you use

While it may be tempting to use many hashtags, limiting the number is important as well. Each social media platforms have a recommended number of hashtags you can use to achieve your desired results. For example, Instagram, using up to 10-15 well-chosen hashtags can be effective. On Twitter and Facebook, it’s best to stick to 1-3 relevant hashtags to maintain readability and engagement.

You can also read How Data Analytics Boosts Social Media Customer Acquisition