The outbreak of the Covid-19 pandemic opened the eyes of many to the important of Live Streaming. It was in those periods people started organizing programs online and Live Streaming it for those at home to see. Ever since then, it has been one of the best ways people can grow their channel or page on every social media handle.
All social media platform has the live streaming features where they can create live videos themselves or engage their followers live by streaming their live videos. There are tools for YouTube Live Streaming that you must have as a YouTuber.
In this blog post we will be highlighting five major tools you will need for your YouTube Live Streaming.
What is YouTube Live streaming?
YouTube Live is an online service provided on the YouTube platform where your viewers can stream your video content live. In recent years, it’s also become available way to monetize YouTube content. YouTube Live is YouTube’s live streaming feature that enables content creators to interact with their audience in real time via video and chat. Users can watch trending livestreams in their country or other countries by clicking on “Live” from the left sidebar on YouTube via desktop.
Why must you do live video?
It is very normal to hear some people asking why they must do live video. This is because they may not know the importance it has for their page growth.
It helps you Hosting virtual events
It is good to organize a physical event where you get to meet people one on one and have an interaction with them. But a physical event will be very stressful and costly. In order to beat the cost and stress you can opt for a live video. This way you are able to communicate with a larger audience at your convenience. YouTube Live is an excellent alternative for hosting workshops, webinars and product launches virtually with less spend. Plus, virtual events make it easier for more people to attend globally.
It helps you interact with your audience real time
Through YouTube Live, you are able to communicate with you audience effectively, respond to compliments and react to humorous comments. Having a two-way conversation with your audience builds stronger connections with them.
Answering questions instantly
Just as with any in-person event, going Live on YouTube enables you to respond to questions and comments instantly and in real time, which leads to higher audience satisfaction. You can solve problems, teach and even answer questions about your product all in a more personal and immediate way.
It offers monetization opportunities
YouTube through ads, channel memberships, Super Chats, and merchandise shelf integration, allowing creators to earn revenue while streaming.
It allows you to stand out from the competition
YouTube is the second most popular website, with more than 2.5 billion monthly active users. More than 500 hours of video content is uploaded to YouTube daily. Since live streams still make up a relatively smaller percentage of that content, they can help you stand out and look unique.
Major equipment you need for Live streaming
- An active YouTube Account
- Camera/Webcam
- Microphone
- Lights
- Encoder
- Audio Mixer
- Undisrupted internet Connection
How to live stream on YouTube on mobile or a tablet
- Open the YouTube app
- At the bottom of the screen, tap on Create (plus sign button) → Go Live
- Tap More options to schedule your stream for later and adjust settings for age restriction, live chat, monetization, to schedule for later and more. Then tap next.
- To share your mobile device’s screen, tap on Create channel → Share screen
- Tap Go Live to start streaming
- To end your live stream, click on Finish